Joe Bob Briggs is an unapologetic redneck Texan with an avowed love of the drive-in theater. He specializes in humorous but appreciative reviews of B-movies and cult films, which he calls drive-in movies (as distinguished from “indoor bullstuff”). In addition to his usual parody of urbane, high-brow movie criticism, his columns characteristically include colorful tales of woman-troubles and high-spirited brushes with the law, tales which inevitably conclude with his rush to catch a movie at a local drive-in, usually with female companionship.
The reviews typically end with a brief rating of the movie in question’s high points, including the types of action (represented by nouns naming objects used in fight scenes suffixed with -fu), the number of bodies, number of female breasts bared, the notional number of total pints of blood spilt, and for appropriately untoward movies, a “vomit meter”.
A typical summarisation would read; “no dead bodies. One hundred seventeen breasts. Multiple aardvarking. Lap dancing. Cage dancing. Convenience-store dancing. Blindfold aardvarking. Blind-MAN aardvarking. Lesbo Fu. Pool cue-fu. Drive-In Academy Award nominations for Tane McClure. Joe Bob says check it out” (aardvarking is one of many euphemisms Briggs uses in reference to sexual intercourse.
Originally, Briggs’s film reviews were limited to pictures shown at local drive-ins. Later, after a tongue-in-cheek ‘battle’ with his own convictions, he also began reviewing films released on VHS and DVD.